Mike Warne Event 2017: A lecture on immersive marketing
The use of Virtual Reality (VR) and Immersive Technology in Marketing is under the spotlight at this year’s annual Mike Warne Event. Keynote speaker is accomplished design leader, writer, presenter and BBC tech pundit, Dean Johnson, Head of Innovation at Brandwidth, a creative brand engagement agency using VR with some of the world’s biggest companies. Dean will share his thoughts on the future of this technology and how marketers and business professionals can capitalise on its full potential.?
Talbot Campus??, Bournemouth University
How to measure for success - mastering metrics
At this CIM workshop in Bristol on 2 March, Andrew Morton, will discuss the differences between metrics and analytics and consider which may be most relevant for your organisation. The morning will also consider recent research findings on the use of metrics and discuss the integration of offline and online metrics and analytics. In particular, we explore the use of digital marketing metrics and the measurement of social media activity.?
Bristol Golf Club, St Swithins Park, Blackhorse Hill, Bristol BS10 7TP?