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Brabantia moves to reposition its brand with Designed for Living launch

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Written by:   | Posted 07-February-2014 14:52

 A Bristol-headquartered houseware brand Brabantia is beginning a brand transformation with the launch of a new range – what its calling ‘Designed for living’.

Founded in 1919 by a team of 15 and now a world-wide business with 1,000 staff and its UK headquarters in in Nailsea, near Bristol.

Its new Designed for Living proposition will support the firm’s evolution into an interior design brand with consumers being told they should expect “a new look and feel: a stylish redesigned logo, attractive lifestyle photography, contemporary colourpalettes and lovely details”.

Brabantia’s CEO Tijn van Elderen said: “Our brand new collection represents the new Brabantia - new colour palettes, must-have accessories and all with an element of surprise in the design! It’s our most exciting time to date in over 90 years of business.

“Our transformation to a global interior design brand was the next logical step for us, helping us inspire and delight our consumers, fitting into their stylish world.

"We are a family business and think of our consumers as part of the family - they are loyal to us and they remain at the forefront of our minds when designing and creating stylish products that they can enjoy and be proud of too.”

Brabantia products are available through leading retailers, including high street department stores, superstores, quality independent kitchen and homeware specialists.

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