An even bigger Mystery has solution to dining feedback

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Written by:   | Posted 14-June-2012 8:37

An even bigger Mystery has solution to dining feedback

An expanding Bath-based hospitality business that has clients stretching from the West to the Middle East is expanding its operations after enjoying its most successful year to date.

The Mystery Dining Company, which provides customer intelligence for the likes of Carluccios, Hotel du Vin, Prezzo, Wagamama and Travelodge, has moved to a new office at Kings Court, off Parsonage Lane.

The move follows a year of trading that saw a 25 per cent increase in its client numbers and a growing presence internationally, particularly in the Middle East.

Founded in 2003, the company specialises in helping hospitality businesses to better engage with their customers as well as improve the delivery of customer service, often through the deployment of mystery diners and guests to restaurants, pubs and hotels.

The company employs 28 members of staff and oversees a team of about 2,000 active mystery assessors across the globe.

Having outgrown its former headquarters at Southgate, The Mystery Dining Company’s now eight-strong technical team had been working out of the Bath Innovation Centre for the past 18 months.

Moving into Kings Court has enabled the company to reunite its two core divisions, something director Steven Pike believes will benefit the company moving forwards.

“The time is definitely right to bring the two parts of our business – account management and IT – back under the same roof. Already we can see a new vibrancy within the team and a genuine motivation to see the company continue to grow,” he said.

“We have been investing significantly in our technology over the past 18 months to not only enhance our existing systems but to also develop new software that is more flexible and adaptable for our clients’ ever-changing needs.

“The Innovation Centre was a great environment for this, and we’ve now got a very strong tech team in place enabling us to back up our expertise in the hospitality sector and passion for great customer service with robust and user-friendly programmes that can be tailored to different clients’ requirements.”

In the past 12 months The Mystery Dining Company has added names such as Youngs Pubs, La Tasca, Malmaison and Le Pain Quotidien to its client list.

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