More than 30,000 people have clicked download to find out more about Bath.
The Official Bath App, launched a year ago, has become the most downloaded destination app outside of London beating off competition from the likes of Belfast, Dublin, Edinburgh and Brighton.
The Official Bath App is a joint project between Bath Tourism Plus and Bath Business Improvement District (BID), and aims to promote all the city has to offer to tourists and locals.
The app provides comprehensive coverage of events, attractions, shops, restaurants and accommodation and the inclusion of directions, opening times, prices and deals has made it a must-have for Bath lovers.
To marks its first year a number of changes have been introduced to the app to make it even more user friendly.
The app has been updated to give users more information about offers and events, as well as increased loading speeds and responsiveness.
A new ‘geo-fencing’ feature enables visitors to receive notifications on their phone from businesses in the immediate area, promoting events and discounts.
The updated app has been tailored to make navigation easier for foreign visitors with menu options now in French, Spanish, German and Italian, as well as English.
A Getting to Bath feature has also been added telling visitors about car parking and other public transport.
Manager of Bath Business Improvement District, Andrew Cooper, said: “It is fantastic to see that the app is proving popular among visitors and residents, and we are confident that the upgraded app will encourage even more people to visit Bath and make the most of their time here.
“The on-going success of the Bath App would not have been possible without the Bath BID and Bath Tourism Plus working together, and this project is a great example of collaboration for the city’s benefit.”
Businesses in the city are now being advised to make sure information about them on the app is up-to-date, and any company not yet featured on the app is being encouraged to sign up.
Chief executive of Bath Tourism Plus, Nick Brooks-Sykes, said: “Bath businesses now need to take advantage of the marketing opportunities that this new technology presents; there are lots of ways in which business can benefit.”
The latest version of the Official Bath App is fully iPhone4 and iPhone5 compatible as well as being available for iPad. An Android version is due to be launched shortly.