Business can do more to capitlise on internet trade

ON-LINE business is still growing at a rapid rate but companies small and large can do much more to capitalise on the opportunities delegates at the forthcoming Growing Gloucestershire event on June 25 will be told.

Website expert Simon Dye, one of the seminar speakers at the forthcoming giant networking event to be staged in Cheltenham at the University of Gloucestershire, will tell delegates some of the secrets to generating more on-line business.

Mr Dye, from the Cheltenham-based Search Clinic, said: “The seminar is going to be about on-line marketing. I have been helping people with their websites for 12 years now through the CIM (Chartered Institute of Marketing). I am going to be talking about low-cost things they can do to improve their websites.

“It is applicable for small and large business. They are all making the same mistakes to some extent and on-line business is still growing an a rapid rate. It is something you have to be up to date with.

“The credit crunch has made people suddenly wake up to the fact they are not making enough money from their websites and they need to improve them and the way they are marketing them.”

According to event organiser Penny Richards Good, marketing and operations manager from the Centre for Enterprise & Innovation at the University of Gloucestershire, 164 delegates had so far booked places and 66% of exhibition space had been sold.

“Come and network. It is an opportunity to meet others and to learn from business professionals,” said Ms Richards Good.

Keynote speakers will include Charles Landry, director of Comedia, and Robin Fielder, managing director of Leadership Development Ltd, who are being sponsored by Gloucestershire First and CIPD (Chartered Institute of Personnel and Development) respectively.

Growing Gloucestershire is a Gloucestershire Enterprise Network (GEN) event and is sponsored by the CIPD, CIM (Chartered Institute of Marketing), the Chartered Management Institute, and Business Link.

For further information and details of how to book your exhibition space please visit the conference website www.genconference.net or telephone 01242 714104.