Concave Sports appoints Renegade Media
Manchester-based Concave Sports is backed by football legend Kenny Dalglish, while its revolutionary new boots are worn by players including John O'Shea, the Manchester United and Republic of Ireland international; Danny Webber at Portsmouth FC; and Neil Danns at Crystal Palace FC.
A mix of traditional PR, social media and search engine marketing will be deployed, and its range of football boots, across all media channels.
Renegade will also create and manage regional events to promote the brand's Kicker Tube concept and engage bloggers in the real world, both to be supported by an online direct response campaign utilising Facebook Ads and search engine optimisation.
Concave offers a range of technologically advanced boots, which come in a range of colourways and outsoles for both adults and children.
Following the introduction of the prototype Concave PT1 boot to UK consumers in 2008, the new Concave PT+ was voted one of the Top Ten Football Boots of the Decade by the UK's largest football media, Footy-Boots.com.
Mark Terry-Lush, founder and CEO of Renegade Media said: "Concave is a revolutionary new football boot which has already caught the imagination of professional and amateur players alike.
Our integrated PR and digital marketing strategy will leverage the strengths of the Concave boot to increase brand awareness among influential football opinion formers and ambassadors."
Mark R Mackay, senior VP global sales and marketing at Concave Holdings, explains: "We appointed Renegade because of its proven track record of integrating online and traditional media PR with social media and search marketing.
"Concave is an ambitious brand and our latest football boot raises the bar for accuracy, power and control. From the highest echelons of the game through to the grass roots Concave boots are set to have a profound effect on football."
