Bath News

University of Bath launches fundraising campaign

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Written by: Liza-Jane Gillespie | Posted 13 August 2015 16:37

University of Bath launches fundraising campaign

Brand agency The House has been hired by the University of Bath to help launch its £66 million fundraising campaign.

The concept - “help us to look further” - was inspired by the university’s ground-breaking research achievements as well as the city of Bath’s scientific heritage, which includes the discovery of Uranus by William Herschel.

The House designed all of the marketing materials to support the campaign’s launch event, including event invitations and a brochure.

The launch took place at the top of 30 St Mary’s Axe, also known as the Gherkin, in London. This was followed by a dinner at the Roman Baths in Bath hosted by the University’s Chancellor, the Duke of Wessex.

Gavin Maggs, director of Development and Alumni Relations at the university, said: “It has been a pleasure working with The House to develop our first fundraising campaign.

“I have been particularly impressed by their rapid understanding of our brand and donor base and am delighted with the end result.”

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