Bath News

Eddie 'the Eagle' Edwards to speak at South Glos Expo in Bristol

Share Article

Written by: Hannah Baker | Posted 10 April 2018 15:55

Eddie 'the Eagle' Edwards to speak at South Glos Expo in Bristol

Eddie “The Eagle” Edwards will be talking about how he succeeded in becoming one of Britain’s best-loved Olympians of the 1980s at a free event in Bristol on 6 June.

Michael Edwards, whose story spawned a feature film in 2016, was the first competitor since 1928 to represent Great Britain and Northern Ireland in Olympic ski jumping despite his lack of ability.

He will be speaking at the second South Glos Expo – a business and networking event at UWE’s Business School.
Born in Cheltenham, Eddie captured hearts around the world when he competed in the Winter Olympics in 1988.
The plasterer from Gloucestershire had qualified as the sole British applicant for the games’ ski-jumping competition having previously represented Great Britain at the 1987 World Championships.

Eddie was the only applicant from the UK and he came last in both his events – the 70 metre and 90 metre ski jumping – but won legions of fans for his grit and determination.

Shortly after the Olympics finished, the entry requirements were toughened, making it almost impossible for anyone to follow his example.

Read more: How South West businesses could tap into an extra £4.9 billion GVA

Eddie the Eagle skiing

Bristol businesswomen Lou Elliott, who is co-organiser of the South Glos Expo, said: “We felt Eddie would be fun, interesting and would showcase one of the core principles of running your own business – there will be difficult days and there will be failures along the way – yet you have to keep going to reach your goals."

Visitors and exhibitors will get the chance to meet Eddie, as well as have an opportunity to network with local businesses and brands, and attend workshops.
Co-organiser Esther James added: “If anyone understands the concept of determination and passion it’s Eddie.
“He followed his dreams in spite of the huge hurdles in his way and he embraced the fact he was seen as a failure – for him, being an Olympian was his goal.

“There will not be another Eddie in Olympic ski jumping and we’re thrilled he’s agreed to spend the day with us all.”
The South Glos Expo runs from 10am to 4pm and Eddie will be giving his keynote talk at 2pm.

To book your free ticket, visit

Share Article