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Bristol Chinese food takeaway chain Hotcha goes national with first franchisees in 100-store expansion

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Written by: Gavin Thompson | Posted 14 May 2015 9:42

Bristol Chinese food takeaway chain Hotcha goes national with first franchisees in 100-store expansion

A Bristol takeaway chain is going national after signing up of its first franchisees as part of a major expansion plan.

Chinese takeaway chain Hotcha plans to open 100 plus stores across the UK in the next five years.

The first new franchised stores will be launched in the North West and South East of England.

The announcement comes on the back of the imminent launch of a store in Bath, which will open its doors on May 18 but unlike the franchises will be operated by Hotcha.

Hotcha, which serves up freshly made Chinese dishes for collection or delivery, was founded three years ago by entrepreneur James Liang, who spotted a gap in the market for the UK’s first national Chinese takeaway brand.

There are nine Hotcha own-operated stores in the South West, which has represented the first stage of the company’s growth strategy.

James said: “I am delighted to welcome our new franchisees who, with their background in business, catering and the franchise sector come with a wealth of experience and represent the next chapter in the expansion of the business across the UK.

“We look forward to welcoming more franchisees in due course. They can either sign up to operate one outlet or can invest in a portfolio of stores.”

Hotcha’s franchise recruitment programme is focussed on existing entrepreneurs, investors in the franchise sector and new entrants with a solid business background in areas such as business development and marketing.

The company has transformed the way Chinese fast food is prepared and delivered. It has established central systems designed to simplify the preparation and delivery of its menu, which means franchisees don’t need a background in Chinese cuisine.

In order to standardise product quality, improve margins and reduce staffing costs, all core ingredients including meat, fish, marinades and sauces are prepared by Hotcha’s central production facility.

Ingredients are then sent to stores every week where they are used to prepare dishes in line with Hotcha’s house recipes and presentation styles.

A central call centre has been created to streamline ordering and payments processes, allowing stores to focus on fulfilling orders and customer service.

The firm has also appointed Vicky Robinson who joins as sales and marketing manager. Vicky, is one of several hires from Domino’s Pizza. She will be responsible for developing and implementing effective marketing strategies and overall brand development.

The company has grown to sales of £4.5 million in just three years targeting families, young professionals and students.

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