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Bristol's global online store British Corner Shop clinches Waitrose deal

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Written by: Bristol Post | Posted 12 July 2016 13:15

Bristol's global online store British Corner Shop clinches Waitrose deal

Bristol-based British Corner Shop, the online store that delivers favourite British food brands worldwide, has signed a deal with Waitrose to sell the supermarket giant's own label products.

Waitrose has become the first supermarket to sell its products through the British Corner Store, which employs 40 people at its iron Acton base.

The deal will enable the supermarket chain to enter entirely new territories from the 138 countries British Corner Shop regularly ships to, including two if its largest markets, the USA and Germany, neither of which is among the 60 countries the UK retailer already exports to.

The website will give shoppers global access to more than 2,000 products available from Waitrose branches and add to the 10,000 products the online service already stocks. Last year British Corner Shop shipped more than 50,000 orders overseas, largely to expats but also to people who love the taste of British brands like Marmite and Heinz Bakes Beans.

Customers will be able to choose from the supermarket's own label products and ranges, including Waitrose Duchy Organic, Waitrose Baby, essential Waitrose and the recently launched Waitrose 1* range. There is potential for more products to be added in the future.

British produced food and drink, including biscuits and cakes to more traditional favourites like tea and soup are expected to be among the most popular products ordered by consumers. Most missed trends now also include 'Free From', and organic ranges which are gaining popularity.

British Corner Shop managing director Mark Callaghan said: "We are delighted to have agreed a deal with Waitrose. Extending the current British Corner Shop range with over 2,000 Waitrose product lines gives our customers greater choice.

"We know the Waitrose brand will go down well with our British expat customer base, in particular categories such as biscuits and household are in demand, and the Waitrose Duchy Organic brand is often requested.

"Waitrose and British Corner Shop share a company value of  Championing British, and we look forward to growing our relationship with Waitrose, and to exporting the Waitrose brand to customers around the world."

Waitrose commercial director Mark Williamson said: “British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce. We are proud that our brand continues to retain the loyalty and trust of customers wherever they are in the world."

British Corner Shop was established in 1999, but acquired in 2004 by Mr Callaghan.

It was named in The Sunday Times Fast Track 100, which ranks Britain’s top 100 private small and medium sized companies with the fastest growing international sales over the last two years.

It won the Queen’s Award for Enterprise in International Trade in 2016.

  • Pictured: MD Mark Callaghan, front centre, with the British Corner Shop team
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