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Century-old family Bristol business shortlisted for national Rural Business Award

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Written by: Bristol Post | Posted 21 August 2017 9:49

Century-old family Bristol business shortlisted for national Rural Business Award

Bristol-based Williams Automobiles has been shortlisted for a Rural Business Award.

The Chipping Sodbury-based family business, one of the UK’s oldest Morgan, Lotus and Caterham car dealers, is in the running to win the Rural Entrepreneur of the Year award at the national ceremony in October.

Current owner Henry Williams is the fourth generation of his family to run the business. He said: “The business started with my great-grandfather selling horses and carts, and our earliest known records of car sales date back to 1911.

“I’m unbelievably proud to be running a family business that’s over a century old. It’s a huge milestone for any business to reach, let alone a family business still being run by family members.”

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Henry has run the business on his own since 2011, when the company decided to transition back to the countryside from central Bristol, where they had traded since the business began. Henry’s vision was to move the business forward, whilst maintaining the heritage of his family before him.

Since the company first opened, it has evolved, taking on more brands and opening its parts operations. Henry said: “Over the years, Williams Automobiles has diversified its offering, which now includes selling an extensive range of Morgan, Lotus and Caterham cars, race cars and most recently manufacturing our own parts.”

“We have a very large parts operation which is of increasing importance for our business. As well as selling parts supplied by the manufacturers we represent, we design and manufacture our products ourselves, which is significant in an age where British manufacturing is more important than ever.”

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The idea to enter the Rural Business Awards came from Henry’s father who had found out about them first. “We are a proper rural business. Everything we do is based out in the countryside. We wanted to take this opportunity to see how we would do in the awards, and to celebrate our success to date.

 “So much dedication goes into every business, from the owner, staff and customers alike. The Rural Business Awards proves to staff that they’re doing well, and highlights the business’ successes to customers. We were shocked to do so well up to this point. Having a huge company like Amazon involved adds even more prestige to the awards and we are very proud to be shortlisted.”



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