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Flybe appoints Bristol firm as new marketing agency

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Written by: Hannah Baker | Posted 03 November 2017 10:28

Flybe appoints Bristol firm as new marketing agency

Flybe, Europe’s largest regional airline, has appointed communications agency McCann its new marketing agency.

The agency’s Bristol office will deliver the work including advertising, media buying and production.

Christine Ourmières-Widener, Flybe’s chief executive, said: “We are greatly looking forward to working with our new team at McCann.

The agency’s South West office in Bristol has a prestigious portfolio featuring an impressive blend of major brand and big agency experience.

Their selection followed a superior pitch which demonstrated a clear understanding of how we see our regional airline brand being re-positioned in the hearts and minds of our customers in the coming years.”

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Andy Reid, managing director of McCann Bristol, said: “We’re incredibly proud to have been selected as the single agency to take Flybe to its next destination and beyond.

“Being awarded the work is proof of a growing confidence that agencies outside of London have the creativity, skills and capacity to deliver integrated work of this scale to the highest standard.”

The Flybe account bolsters McCann Bristol’s travel and leisure portfolio which includes Cathay Pacific, Visit Jersey, Bristol Airport, Crystal Ski, Small Luxury Hotels of the World and Boundless.

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