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How doing good impacts on bottom line explained during C2S event at Cheltenham-based Commercial Group

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Written by: Peter McMillan | Posted 01 October 2015 13:59

How doing good impacts on bottom line explained during C2S event at Cheltenham-based Commercial Group

How Doing Well by Doing Good impacted on the bottom line of a business was the theme of a forum held by a business networking group.

Members of Circle2Success (C2S) heard from Cheltenham-based Commercial Group’s co-founders Simone Hindmarch-Bye and Arthur Hindmarch how introducing corporate social responsibility (CSR) policies had transformed their business.

Not only had they maintained above average staff retention, grown to 250 employees, increased profits by £12 million in the past three years to £40 million, they had managed to find a competitive edge that made them stand out from the crowd.

In 2010 they introduced their Green Angels programme, ,which encourages employees to take an active role in coming up with ideas and suggestions that have a positive impact on the business.

Each team plans, budgets and project manages their own ideas to deliver a positive outcome for the business.

That creates such a progressive working environment, staff feel valued and make a visible contribution to the organisation.

Ms Hindmarch-Bye shared with the C2S leaders the CSR strategy and demonstrated the value to the business and the bottom line, finishing with a thought- provoking round table discussion and generation of new ideas.

Mr Hindmarch-Bye shared with the C2S executives the impact on employee engagement, team building and leadership through the Commercial Foundation and Green Angels programme.

That gave the executives an opportunity to come up with ideas within their teams.

The Commercial Group has won awards for environmental excellence, now being a zero waste company, as well as being the first company in its sector to join the Ethical Trading initiative.

Ms Hindmarch-Bye said: “Without a shadow of a doubt the implementation of our CSR programmes has had huge financial gain to the business.

“Not only have we saved money as a result of the implantation of sustainable projects, we have gained new clients as a direct result of this.

“We are very proud of what we have achieved and the contribution from all our staff.”

The Commercial Foundation is a social enterprise committed to reinvest 100 per cent of its profits to break the cycle of benefit dependency in the young.

Through We Do. Print, a digital print facility, it will take 50 young people a year through a 12-week employability programme.

The young people is referred to it by Young Gloucestershire and CCP.

Its ambitious aim is to get 80 per cent of those who complete it into jobs or further education.

Photo caption: Pictured at the C2S forum at Commercial Group, Paul Halfpenny, MD, Britannia Construction, Andy Barham, MD, Premier Kitchens, Tom Wood, FD, Cotteswold Dairies, Ian Johnston, MD, Tungum, Simon Birks, Sherbornes LLP, Simone Hindmarch-Bye, co-founder and sales director, Commercial Group, Tim Beard, Ellenborough Park, John Whitbread, Harrison Clark Rickerbys, Robert Games, MD, Albright, Dave Townsend, MD, Enjoy Recruitment, Mike West, director, NatWest, Symon Bye, director, Commercial Foundation, Henry Cresswell-Staelens, marketing director, Pinpoint


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