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Gloucester Rugby plan museum and megastore planned for Kingsholm

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Written by: Rob Iles | Posted 12 September 2017 7:32

Gloucester Rugby plan museum and megastore planned for Kingsholm

Gloucester Rugby are planning improvements to Kingsholm stadium which would include a new megastore.

The club is also looking to open a new coffee shop and other retail units on the site to be open both during and outside matchdays, as well as a museum in conjunction with Gloucester Rugby Heritage.

The new glass-fronted megastore would be in addition to the one in Gloucester Quays and replace the current club shop at Kingsholm in “the next 12 to 18 months”, while the club wants to have the first stadium to offer WiFi for all supporters.

The club could also look to increase capacity in the future if it sells out on a more regular basis with the Stowford Press Stand and the 21Bet Terrace the most likely areas to be developed.

However, there are no plans to expand at the moment and Gloucester chief executive Stephen Vaughan stressed that they would not make major changes to The Shed.

“We could do things to The Shed but it’s quite iconic and I think people would get uncomfortable if we do too much,” he said.

“Come the time when we need to start expanding the stadium, both end stands would be the first ones we would look at in terms of what we would potentially do.

“If we could sell out seven, eight or nine games a season then we would be in a position to do extensive work.”

Capital projects are key to the club going forward, he said.

“Ideally, I think we tick a box when we need to have 20,000 people in Kingsholm because performances dictate it.”

Gloucester Rugby is also continuing a review of the pitch as the club looks to replace the sand-based grass surface at the end of the season.

A decision is expected to be made within the next three months. The club could use an all-weather artificial pitch like Saracens, Newcastle and Worcester.

“It’s a viable option we’ve got to look at,” said Mr Vaughan.

“Not everyone’s going to like that if we get to that point but we’ve got to work on the future, we’ve got to work on what we’re doing around the community, what we’re doing around the playing department and what’s going to enable us to commercialise it so we can keep paying to the salary cap and marquee players for the future.”

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