Gloucestershire News

Gloucestershire daily newspapers the Citizen and Echo to go weekly

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Written by: Southwestbusiness.co.uk | Posted 13 September 2017 8:35

Gloucestershire daily newspapers the Citizen and Echo to go weekly
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Gloucestershire Media, the publisher of Gloucestershire Live, the Gloucester Citizen and the Gloucestershire Echo, has today announced a new era for its portfolio.

The company has revealed a plan to move both the Echo and Citizen from daily to weekly frequency from October 12.

Sarah Pullen, Gloucestershire Media managing director, said: “This change to our print titles is being dictated by the behaviour of our readers and the amazing growth success of our website Gloucestershire Live.

“We still have a loyal print audience but the majority of the people who read the Echo or the Citizen do so just once a week.

“Daily readership is coming more and more from our website Gloucestershire Live and our digital audience – not just on the site but across social media platforms like Facebook and Twitter - is showing amazing year-on-year growth. And our digital advertising revenues are growing at the same rate.

“By making this change, we’re acknowledging and reacting to how our readers behave.

“However, for readers who want a daily Gloucestershire print product, we will also be launching a Gloucestershire edition of The Western Daily Press.

“The new weekly editions of the Echo and Citizen will be modern, busy and campaigning titles. They will be a comprehensive compendium of the week’s news with extra analysis, sport and lifestyle coverage. We will keep our Tewkesbury and Forest editions and add a new edition for Stroud. As part of the package, print readers will also get a new county-wide property guide and our popular GL magazine.

“The new editions will be good for advertisers, too, giving them a much-improved response and coverage of the county.”

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