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'Treat every contract bid as a bespoke marketing campaign', urges New Business Award winner

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Written by: Gavin Thompson | Posted 22 March 2016 15:00

'Treat every contract bid as a bespoke marketing campaign', urges New Business Award winner

Companies should treat every tender for work like a bespoke marketing campaign.

That’s the view of Purpol Marketing founder Denise O’Leary. It’s advice worth heeding as Denise has a 95 per cent bid success rate on behalf of clients since she launched the business in late 2014.

It’s a success record that carried Purpol to the New Business of the Year title at the Bristol and Bath Women in Business Awards, run by the Bristol Post and Bath Chronicle in association with UWE Bristol.

Denise said: “I’m absolutely thrilled. It’s wonderful recognition for all of the support I’ve had from family and business friends who know how difficult it is when you start a business and what it means to run one.”

The vision behind Purpol was to apply Denise’s marketing experience to support small and medium sized firms in the construction and manufacturing sectors.

It followed the Government’s announcement that it wanted to see 25 per cent of its spending with SMEs and that fact that many of those firms are put off by the difficult bidding processes.

“I come from a pure marketing background and had been working in manufacturing and construction within corporate roles,” said Denise, who is based in Chippenham, Wiltshire.

“I could see that what you needed was to treat each individual bid like a bespoke marketing project. Focus on the benefits you are delivering to your clients and that was quite different from what I had seen in the industry.

“That’s the take out we’re giving to customers: Answer the questions and focus on what their clients pain points are and solutions you can provide in your bid.”

Denise hired a senior consultant last year and is keen to grow the network further, as well as nurture a new generation marketeers.

“I want to inspire the next generation of marketeers into construction and then maybe look at apprenticeships or interns as our next development,” she said.

Read more: Find out who all the winners were here. 


The finalists

Carolyne Crowe Coaching

South Gloucestershire

Carolyne provides coaching, mentoring and training in the veterinary industry, a sector prone to high rates of suicide due to the high pressure environment. As experience veterinary surgeon, she set up her new business after 10 of her friends or colleagues had taken their own lives over a number of years.

Gradient DM


Dr Cezara Nanu’s company is using data to help close the gender pay gap. It has developed a tool to help companies calculate the gender pay gap within their own organisation, something all firms with more than 250 employees will have to publish. In the UK the gender pay gap is 19 per cent.


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