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Ubamarket app could revolutionise supermarket shopping

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Written by: Andrew Merrell | Posted 30 November 2016 8:47

Ubamarket app could revolutionise supermarket shopping

A revolutionary new shopping app has been grabbing the headline after it was launched at a Gloucestershire supermarket.

Budgens’ flagship franchise store in Moreton-in-Marsh is the first supermarket to use the Ubamarket solution, described by trade paper The Grocer as “the most sophisticated supermarket app out there”.

The iOS app rearranges the products on your shopping list according to their location in-store, tracking each item in order of convenience and alerting shoppers of their total spend and special offers.

Users can also enter their store loyalty card details into the app, so with each purchase they benefit automatically without the need to search for the card at the checkout.

The app is created by Gloucestershire entrepreneur Will Broome who left a career in events and marketing to develop the concept within four years, with the support of £325,000 in private equity finance.

Mr Broome, founder and chief executive of Ubamarket, said: “I feel that we, as a nation, have fallen out of love with shopping.

“Supermarkets need to embrace technology so shoppers can find their items easily while avoiding the hassle of long queues and unexpected items in bagging areas.

“Having lived in the area for over a decade, I’m proud to launch the app in Moreton, giving local shoppers access to our amazing new app before anyone else. I wanted to make shopping lists ‘magic’ and that’s what Ubamarket does.”

Ubamarket is due for national roll-out across 2016/17 in association with leading payment and loyalty solutions supplier HTEC Ltd, part of Universe Group Plc – whose portfolio of around 5,000 stores includes Morrisons, Budgens, Nisa and Spar.

The technology enables the app to be compatible with any store globally within three days of installation.

Guy Warner, managing director of Warner’s Budgens Supermarkets, said: “This revolutionary app will effectively bridge the gap between online convenience and the in-store experience our shoppers enjoy. I am keen to roll this out to our other stores as quickly as possible.”

Magnus Jern, president of DMI’s mobile application solutions division, said: “We believe that Ubamarket will turn the supermarket segment upside down and give the smaller players a chance to compete with market leaders on equal terms, thanks to proximity to customers.”

In a nationally representative survey of over 2,000 UK adults commissioned by Ubamarket, the app found that 27 per cent of people – equal to 12.4 million Brits – have reduced the frequency of their food shopping because of grievances they have with the experience.

Phase two of Ubamarket’s development will enable users to pay in-app, without the need to scan at the checkout.

In the following phase, it will enable shoppers to locate an entire shop according to dietary or allergy requirements.

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