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Manufacturer launches Anglo-Chinese business to open up world’s biggest market

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Written by: Andrew Merrell | Posted 09 January 2018 13:38

Manufacturer launches Anglo-Chinese business to open up world’s biggest market

If your business growth involves your products reaching as many people as possible breaking into markets in some of the world’s most populated countries sounds like a positive move.

Certainly Prima Dental is happy to shout about its latest move – a partnership with a “renowned dental manufacturer” from South China to set up a new company and brand.

Jointly owned by Prima Dental and Sinyuan Bur & Tool Co (SBT), Wave Dental will be based in state-of-the-art production facilities at Ningbo, south of Shanghai.

The new company will do what Prima Dental does as its bread and butter - manufacture and supply quality dental drills – but in this case to markets across China, the Asian market and beyond.

Pictured: Inside the firm's Gloucester manufacturing base

Richard Muller, managing director of Prima Dental, which has a turnover of £20.2 million, (pictured top, second from left), said: “We are delighted to have forged this new international partnership with SBT, a well-respected dental manufacturer in China. Through this new joint venture we will be supplying quality dental products to growing markets in China, Asia and beyond.

“We have found that there is a significant opportunity to invest in quality dental products in these markets.

“Our joint venture enables us to supply quality product at a price point that would have historically only given clinicians access to inferior quality products.

“In essence it means that more dental patients around the world will have access to the best dental tools, thereby ensuring better dental care, health and wellbeing for more people.

“This new joint venture in China adds to Prima’s existing overseas investments in Brazil and India which are growing our worldwide markets.”Wave Dental’s brand and product range were recently unveiled by colleagues at Prima and SBT at a dental exhibition in Shanghai, and have already enjoyed “excellent feedback from new customers and the wider dental trade”.

With a fast-expanding team of 215 at its Gloucester base, Prima Dental is describes itself as “a world leader in the manufacture and export of high-quality dental instruments for healthcare and cosmetic markets around the world”.

Pictured: An artist's impression of the firm's new Glouceter production facility

Supplying 90 countries, it is the world’s fastest-growing producer of dental burs and has won numerous awards for its growth and success, including a coveted Queen’s Award for Enterprise.

Prima has recently invested £3m in a new factory and research and innovation centre adjacent to its existing production facility in Waterwells Business Park. Construction of its new site is nearing completion.

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