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Cheltenham director to represent UK business women in Rome

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Written by: Andrew Merrell | Posted 06 September 2017 7:57

Cheltenham director to represent UK business women in Rome
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Louise Oliver, director of Cheltenham-based financial planners Piercefield Oliver, and president of the British Association of Women Entrepreneurs (BAWE) will represent the UK at the 65th FCEM Congress in Rome.

FCEM (Femmes Chefs d’Entreprises Mondiales) is described as a pioneer association uniting women business owners from all over the world.

Founded in France and now worldwide the organisation is headed by president Laura Fhati Gucci, and “provides a unique opportunity for corporations to access the fastest growing segment of the economy; female entrepreneurs”.

Held over three days in November, the congress will host introductions from the likes of Italian President, Sergio Mattarella; Mayor of Rome, Virginia Raggi; Princess of Kuwait, Sheika Hissa Al Sabah, and CEO of Rashid investment and member of the Royal Family Kingdom of Bahrain, Shaika Hind Bint Salman Alkhalifa.

Ms Oliver said: “With all the uncertainty in the world at present I am eager to find out from Presidents of other countries how they currently feel about business, while gaining feedback and collaborating with leading businesswomen.”

BAWE is an affiliate of FCEM; one of sixty affiliated countries from five continents. BAWE works closely with the commercial section of all the embassies, particularly the world’s largest trading country, the United States of America, and represents The World Association FCEM at the United Nations in New York.

The group is represented in 120 countries and with BREXIT looming the event has an extra focus for UK firms seeking to develop international trade links.

Existing for over 60 years, the roots of FCEM and BAWE lie in the resourcefulness of women who found themselves left with businesses to run following the Second World War.

Madame Yvonne Edmond Foinant, owner of a steel factory, started an association in France in 1946 under the name of ‘Femmes Chefs d’Entreprises’.

Similar groups of active women business owners organised themselves in Belgium and Holland in 1949, and their presidents signed the statutes of the European Association of Women Entrepreneurs in Brussels, on January 15th, 1950.

BAWE’s next event in the UK is a Speaker Lunch with Sally Preston of Babylicious and Kiddylicious on October 28 at The Lansdowne Club, London, and is open to non-members.

For more information about the Association or the event please contact Louise Oliver; louise.oliver@piercefield 0845 257 8749. Visit

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