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Hollywood Bowl scores a strike with WDYT social media campaign

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Written by: Gloucester Citizen & Gloucestershire Echo | Posted 12 June 2017 7:20

Hollywood Bowl scores a strike with WDYT social media campaign
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A recent competition offering Cheltenham residents a chance to win a game of bowling and a meal for four at Hollywood Bowl attracted over 1,800 entries, while boosting the digital influence of the venue and the town.

The competition was run in conjunction with the #WDYT (What Do You Think) campaign and Trinity Mirror, aimed to increase awareness of Hollywood Bowl, based in The Brewery Quarter, and its digital following.

A total of 1,807 people entered the competition, garnering a total campaign reach of 67,457. It was supported by the #WDYT campaign  and Gloucestershire Live.

People were encouraged to enter via social media channels, and via Gloucestershirelive.co.uk and Southwestbusiness.co.uk.

Polly Barnfield OBE, CEO and Founder of Maybe* and the #WDYT Campaign, said: “With more and more people now looking online for inspiration, digital channels are responsible for influencing 78 per cent of purchase decisions.

“By running this campaign with Hollywood Bowl, we wanted to show how effective digital can be and how powerful it is in influencing people’s decisions.

"We were really pleased with the number of entries we received and Hollywood Bowl increased its Twitter followers by 36 percent, which is just fantastic. Working with Gloucestershire Live makes this a powerful way to help our local high streets embrace digital channels to drive in store sales.”

Local womenswear brand Bodega achieved similarly fantastic results, reaching nearly 100,000 local shoppers thanks to a previous online competition with #WDYT (What do you Think) Gloucestershire Live.

Shoppers were given the opportunity to win an entire outfit, worth £124, simply by choosing their preferred colour via Maybe*, which runs the #WDYT (What Do You Think) campaign.

Cheltenham has been part of the collaborative #WDYT campaign since its pilot scheme launched in February 2016. Since then, the town has seen its ranking in The UK Digital Influence Index rise from 22 to 8.

As a collaborator in the #WDYT campaign, Trinity Mirror is hosting a free Digital Marketing Workshop on Wednesday, June 14 at Cheltenham Racecourse from 8am-10am.

Hosted by Jon Payne, a search and social media guru, founder and technical director at Noisy Little Monkey. His successful sales career stretches back some 20 years with the last dozen or so working online.

The workshop will show retailers how to be more visible online and the cumulative effect of that on our town. This event will provide practical advice to help businesses reach new customers and increase their footfall.

To register for the workshop, visit www.eventbrite.com and search ‘#WDYT Digital Marketing Workshop’.

For more information about the #WDYT campaign, visit www.wdyt.org.uk

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