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Region's hotels and leisure industry set for a record year of staycations

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Written by: Admin | Posted 27 April 2017 9:36

Region's hotels and leisure industry set for a record year of staycations

THE region’s hotels and the leisure industry are set for a record year with a significant increase in both home and international visitors planning holidays in the UK, according to new research from Barclays.

The Barclays Corporate Banking report, Destination UK: driving growth in the UK hospitality and leisure sector reveals the 2017 holiday and leisure preferences of almost 10,000 guests from the UK, continental Europe, the US, Middle East, Asia and Australia.

More than a quarter (27 per cent) of holidaymakers in the South West plan to spend more time on holidays within the UK this year with a fifth (22 per cent) also expecting to be spending more money on UK breaks. Across the UK more than a third (36 per cent) of British holidaymakers are planning exclusively UK holidays this year, and a further 16 per cent expect to spend over three quarters of their total holiday time in the UK this year.

The most popular holidays for South West holidaymakers are close to home. UK guests are increasingly looking for holidays that are close to home. Half of UK respondents choosing a UK break described the familiarity of food, language and travel options as making the UK ‘hassle free’ with 31 per cent now more aware of UK holiday options. Guests from the South West selected the South West, and the South East as their top two destinations for UK holidays, showing the importance of local links.

Nearly four in 10 respondents (38 per cent) of those citing cost as a factor behind a UK break said the weaker pound made holidays in the UK preferable to those abroad, and 39 per cent said a domestic holiday represents better value for money in 2017. The research reveals that the average British budget for UK breaks is £800 with over a fifth (22 per cent) of holidaymakers planning to spend more than £1,000 on their UK getaways. During their staycations, Brits also plan to spend an average of £309 on accommodation, £152 on dining out and £121 on shopping.

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The research also demonstrates the enduring appeal of the UK to international holidaymakers, with 63 per cent saying that they are more likely to holiday in the UK than this time last year. High profile advertising campaigns (29 per cent), the weaker pound (31 per cent), greater spending power (30 per cent), and TV programmes like The Crown which feature the UK (22 per cent) were all among the reasons cited for Britain’s appeal.

Holidaymakers in the South West and across the UK are foodies, with 39 per cent of guests selecting the trend towards hotels emphasising their food offer as the most likely draw to pick one holiday over another.

The trend towards the ability to select a room prior to arrival, is also a major attraction, with 62 per cent of the South West’s holidaymakers saying such an offer would make a leisure provider more attractive.

Howard Noye, relationship director of hospitality and leisure at Barclays South West, said: “The South West is well placed to benefit from a booming year for British staycations and with many holidaymakers now choosing to stay close to home, the importance of marketing local attractions and investing in new technologies and experiences to drive footfall is clear.”

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