You can’t take it with you – as is often said – and perhaps with that in mind Julian Dunkerton has just sold shares totalling 1.23 per cent of his business, and pocketed nearly £18m.

The co-founder of Cheltenham-headquartered now world-wide clothing brand Superdry is reported to have cashed in on the group’s share price gains of the last year in the deal.

Mr Dunkerton, who founded the SuperGroup business behind the brand in 1985 with James Holder, is said to have sold one million shares prices at £17.80 apiece. 

Julian Dunkerton
Julian Dunkerton

The £18m is relatively small compared to the £53m he is reported to have cashed in two years ago and which is widely attributed to helping fund his divorce settlement.

Nevertheless, there remains plenty more to be had – should he run out. Mr Dunkerton remains the biggest shareholder with a 25.36 per cent stake.

 
SuperGroup's James Holder and Julian Dunkerton
SuperGroup's James Holder and Julian Dunkerton

Brexiteers could dress up the news of the most recent windfall to suit, as it is at least in part credited to the fall in sterling since the UK voted to leave the EU.

The business, which as legend has it started on a market stall with cash from the Prince’s Trust, is now spread across 23 countries with more than 600 stores.

Staff at the company have also been benefitting from its incredible success. In September Mr Dunkerton and Mr Holder launched a bonus scheme to benefit the brand’s 4,500 staff if the share price reached £18.