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Tewkesbury businesses encouraged to join high street and online campaign WDYT

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Written by: The Business | Posted 11 May 2017 13:45

Tewkesbury businesses encouraged to join high street and online campaign WDYT
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Tewkesbury Borough Council has signed up to be a pilot for the #WDYT campaign.

#WDYT is a Government backed, business led initiative that aims to help towns, retailers and local enterprises connect with customers through social media.

The aim of the campaign is to drive increased footfall to local shops and support the local economy.

Research reveals that up to 74 per cent of high street retailers nationally do not have an active social media presence, 55 per cent have no e-commerce facility and 40 per cent do not have a website.

Consumer research unanimously points to the accelerating importance of having an online presence and using it to engage and attract customers.

Local town centre businesses in Tewkesbury and Winchcombe are being invited to get involved.

Annette Roberts, head of development services at Tewkesbury Borough Council, said: “We are really pleased to be supporting this campaign. Helping local business to reach new customers, gain new skills and reach a wider audience is worthwhile for both individual businesses and for the community as a whole.

“It is great to see how many businesses are already engaging with the #WDYT initiative and seeing tangible results in return for their efforts. We would encourage as many businesses as possible to get involved and take advantage of the expert resource and guidance that is freely available.”

Once a business signs up to be part of the campaign, it will be provided with free advice, support and guidance regarding how to get set up on social media, how to use #WDYT and how they can go about promoting their business and gaining new customers through an online platform.

So how does a business take part?

Local shops and enterprises across the two towns can play their part by taking photos of their businesses, products and services and posting them to Twitter or Instagram alongside the hashtags #WDYT and #Winchcombe or #Tewkesbury. Instruction on how to do this is available as part of the #WDYT campaign.

Businesses can also get local residents and customers involved by asking them to take a picture of things they like and then asking that they share it on Twitter or Instagram while mentioning the business by name; by doing this they increase promotion of the town, the business itself and the products/services available.

A dedicated #WDYT team ensures that the posts are seen by a wide audience and businesses are already benefiting from this increased focus on their online activity.

“The message of this campaign is that we all rely on signposts directing us to towns and cities. It is the same with on-line. It doesn’t matter what you are selling and how good you are, if no one knows you are there you are missing out,” said Polly Barnfield, founder of on-line shopping platform Maybe* which delivered the pilot project in association with GFirst LEP on behalf of the Government’s Future High Street Forum.

A drop in session has already taken place at Food Fanatics in Winchcombe and marketing packs to help promote the campaign are available. Visit wdyt.org.uk.

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