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Forget Uber... customers want service and a good price says 21-year-old Fareride taxi firm founder Steven Kelly

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Written by: Gloucester Citizen & Gloucestershire Echo | Posted 07 July 2015 12:43

Forget Uber... customers want service and a good price says 21-year-old Fareride taxi firm founder Steven Kelly

The arrival of on-demand taxi app Uber in Bristol has been big news but one young entrepreneur thinks the global giant is missing the mark.

Steven Kelly, 21, has launched his own taxi company, Fareride. Based in the heart of Bristol’s independent shopping street, Gloucester Road, he thinks people would prefer to use a local business.

“It's no secret, Bristol's taxi industry needs some work,” said Steven. “Whether it's overcharging or bad customer service, for some reason the current companies don't seem to know how to resolve the issues.

“As I've never worked in the industry before, I think fresh eyes have made it easy for me to spot the problems and find effective solutions to them.

“I don't think Bristol is crying out for the latest in booking technology as promised by Uber, I think they're just looking for a consistent, reliable and fair company, which doesn't exploit them - hopefully we'll be just that.”

The entrepreneur said he wasn’t worried about the competition.

“I think Bristol is pretty good at supporting and keeping money local, moreover having been a customer myself, I think I have a good idea of what the people want,” he said.

“Many of the other companies have either forgotten what it's like to be a customer. Hopefully, once customers try us they will see the difference.”

Fareride is offering taxis 24 hours a day at a reasonable fare but the company will focus on customer service as well as price.

And the company is asking people to share their thoughts and suggestions for what they want from a taxi company.

Steven said: “I truly want Fareride to be a company shaped and developed around the needs of our customers, that's why I'd love for Bristol to share with me what they would like to see from us.

“There's no point in guessing what the people want at this early stage when the company is still finding itself, why not incorporate ideas from our customers to make sure we're growing in the right direction.”

Ideas can be emailed to hello@fareride.co.uk.

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